From a single bubble tea shop in Taiwan, we’ve expanded to over 2,100 stores, bringing our signature teas to guests worldwide. Guided by a blend of tradition and innovation, we’re dedicated to creating exceptional experiences with each cup of tea.
Our vision: To serve a billion cups of happiness
We're on a journey to serve a billion cups of happiness, opening hearts and minds to how tea is meant to be. Each cup is crafted to deliver not only exceptional flavor but also genuine moments that bring people together.
Gong cha history
From humble beginnings to the fastest-growing tea brand: The story of Gong cha
1996
Super Wu's first tea shop
Super Wu's first tea shop
The first tea shop
In 1996, our founder, Super Wu opened his first tea shop in Taiwan, experimenting with tea blends and pioneering our signature Milk Foam.
2006
Gong cha is founded
Gong cha is founded
Gong cha is established in Kaohsiung
The Gong cha brand officially launches in Kaohsiung, Taiwan. Inspired by the tradition of offering tea as a tribute to the emperor, “Gong cha” stands for the highest quality—a commitment that set the foundation for our global growth.
2009
Expanding beyond borders
Expanding beyond borders
First overseas store in Hong Kong
Gong cha opens its first overseas store in Hong Kong, marking the begining of our global expansion.
2010
Expansion across Asia
Expansion across Asia
Growth into key Asia markets
Gong cha expands into key Asian markets, including Singapore, Malaysia, the Philippines, and Macau.
2011
Gong cha enters South Korea
Gong cha enters South Korea
South Korea's first Gong cha store
The brand opens its first store in South Korea in the vibrant Hongdae district. In just three, it would quickly grow to over 450 stores.
2012
Going global: First steps beyond Asia
Going global: First steps beyond Asia
Expansion to Australia and beyond
Gong cha launches in Australia, introducing its unique tea experience to a broader audience.
2013
Setting the standards in quality
Setting the standards in quality
Best in class quality assurance lab
Gong cha ensures consistent flavour and quality of its teas as the brand's global presence grows by establishing a best-in-class quality assurance lab in Taiwan. In that same year, Gong cha expands to Brunei.
2015
Entering Japan
Entering Japan
Expansion into Japan
Gong cha opens its first store in Japan where it set a record by selling 3,000 cups per day.
2016
Entering the Americas and Canada
Entering the Americas and Canada
First store in North America
Gong cha makes a significant leap by entering the U.S. and Canadian markets, introducing its premium bubble tea to North America.
2017
Introducing an iconic flavour
Introducing an iconic flavour
Launch of Brown Sugar Milk Tea
The launch of Brown Sugar Milk Tea sets a new standard, becoming an instant global favourite.
2018
Breaking records in Vietnam
Breaking records in Vietnam
4,000 cups sold in one day
In Vietnam, Gong cha sells 4,000 cups in a single day, reflecting its growing global appeal.
2019
Expanding to Europe and Latin America
Expanding to Europe and Latin America
1,000 stores, Mexico & England
Gong cha opens its first store in Mexico and England, and in the same year, surpasses 1,00 locations worldwide. 2009 was also the year Gong cha launches the refreshing QQ Passion Fruit Green Tea and Taro drinks.
2020
Expanding horizons
Expanding horizons
First store in Indonesia
New stores debut in Indonesia. The brand also grows its presence in the United States, opening stores in Florida, Texas, and Massachusetts.
2021
Welcoming Cambodia to Gong cha
Welcoming Cambodia to Gong cha
First store in Cambodia
Gong cha continues its growth by entering Cambodia.
2022
Global growth across continents
Global growth across continents
1,500 stores and new markets
Gong cha expands into Belgium, Portugal, Panama, and Chicago, reaching over 1,500 stores worldwide.
2023
Milestones in growth and innovation
Milestones in growth and innovation
France debut & 2,000 stores
The brand expands into France, and surpasses 2,000 stores globally. In 2023, Gong cha also acquires its own dedicated tea garden, ensuring the highest quality tea leaves goes into every cup.
2024
Innovation and global expansion
Innovation and global expansion
New markets & cutting-edge technology
Gong cha expands into Morocco, Saudi Arabia, Honduras, Puerto Rico, and Mauritius, strengthening its global presence. The brand also introduces a new store design and kitchen automation, aiming to improve guests' experience through improved speed of service and flavour consistency.